If you want to help your page rank in more relevant search results, you’ll want to optimize your URLs. When you don’t have a clear URL, it makes it difficult for users and search engines to understand your page’s context. Your title tag appears as a blue line of text in search results that people can click on to navigate to the page on your site. Users and search engines use this to determine if your listing is relevant to their search query. Your meta description is the small blurb that appears below the title tag. Clearscope is an artificial intelligence SEO tool that helps you create content to match search intent.

Doing that wrong can harm your SEO, but doing it correctly comes with some SEO benefits. Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful. Nobody wants to link to poorly written articles or sites that don’t work correctly. Traffic analysis is another crucial aspect of measuring on-page SEO success. Tools like Google Analytics allow SEO professionals to analyze user engagement on a page-by-page level, providing a clear picture of how users interact with your content. Luckily, SEOBoost gives you a detailed overview of what can be improved to improve the overall quality and relevancy of your content.

While you don’t want to copy them, this does give you a good idea of the kinds of keywords they’re using in their content. Your content needs the right balance of primary keywords, related terms, and supporting topics. Every page should have one H1 tag that clearly describes the content.

On-Page SEO Checklist: The Complete Task List for 2025

Create category pages for each of the main topics and link all of your content in those categories. Replace any broken links you find and add 301 redirects as required. I use Screaming Frog to scan my entire site and find broken internal and outbound links in seconds. Internal links are links from one page on your site (page A), to another relevant page on your site (page B). Internal link building is one of the most under utilised strategies in SEO, but it’s something you should pay attention to. Test your video schema implementation using Google’s Rich Result Testing tool to ensure that everything is working as it should be.

☑ Compelling title tag and meta description

Learn how in Shopify’s guide to creating and managing URL redirects. In that case, the best alternative is to no-index your product tag pages, just like in the previous example. From there, you can already determine what action steps to be done next—to relink them internally, SEO Anomaly or evaluate whether they should be archived.

• Which site ranks highest for a specific search term is primarily based on a website’s content.
• Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on.
• If a high percentage of users leave the page without any of those engagements, that’s a bad sign that you need to figure out and fix.
• Other off-page methods include social media and public relations.
• Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers.

The bottom line is that if you aren’t following Google’s pop-up guidelines – you could be severely damaging your rankings. In this next section of the checklist, I will show you how to ensure your site loads like lightning. You’ll also see a benefit to your users because it’s easy to remember.

This strategy is less about links… and more about getting your content in front of the right people. I saw that most of the content ranking for “SEO Audit” listed out non-technical steps. Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs.

WebFX’s on-page SEO services include thorough title and meta tag optimizations to help you create click-worthy links that are relevant (and helpful) to users. Along with search intent, backlinks are one of the most critical ranking factors. If you’re trying to boost the rankings of the page you’re optimizing, you’ll want to add internal links to it from other pages on your site. Titles and meta descriptions are some of the first things that search engines Googlebot and Bingbot look at to understand your page content.